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Call Centre Selling Skills

Since the industrial revolution, the world has gone through a major development frenzy leading to the production of the vast number of products and services that we enjoy today. As the number of products, ideas and concepts have increased, so is the need to inform and convince others of their benefits and applications to personal and professional lives.


Selling is a fundamental skill in today’s progressively complicated market. Many new methods and techniques have been developed to prepare salespeople in facing

the new challenges of the market, however not all of them are successful in their approach. The rise of telephone services provided in global call centres and the expectations of consumers to get a good service no matter where they call has resulted in an ideal “etiquette”.

Who Should Attend


This is a level 1 course suitable for anyone whose role involves securing sales over the telephone. Good telephone etiquette is all about knowing what to say, when to say and how to say it, this course is designed from the outset to satisfy all three areas.

Course content

Learning objectives

• Questioning techniques


• Opening questions


• Questions to establish a need


• Committal & tie downs


• Benefit selling


• Closing the sale


• Recognising buying signals


• Maximising each sales opportunity


• Handling objections?

• Sell using a structured framework and have the right

 mentality to maximise your conversion

• Take advantage of modern sales techniques by

 understanding the difference between the traditional

 and modern methods

• Focus on the customer’s needs and pitch your sale

 from the most efficient angle to get maximum results

• Phrase your sentences efficiently when selling a

 product or an idea

• Use the power of the brain to optimise your sales


“This course contains many exercises and

guidelines to help the delegates master the skill of selling”!



 + VAT

Booking Form Online Enquiry

Duration: 1/2 day course

Venues: At your own offices or our luxury training venues in Cardiff, Newport (Nr Celtic Manor), Bristol or Swindon (Please state your choice of venue when booking)