Selling Techniques

Negotiation 2

Duration: 1/2 day course

Venues: At your own offices or our luxury training venues in Cardiff, Newport (Nr Celtic Manor), Bristol or Swindon (Please state your choice of venue when booking)

“Providing a balanced

approach of theory, practical exercises and group interaction”!

Who Should Attend

This course is intended for all staff who work in a frontline sales capacity who want to improve and work on securing efficient sales skills, building excellent rapport, and understanding customer/client relationship fast and efficiently with the customer, wishing to deliver the right balance between great sales and satisfied customer responses.

Supervision & Team2

Course content

Learning objectives

• Selling using a structured framework
• Maximising the sales process
• A range of sales pro-active sales techniques
• Pitching the sale form the most efficient angle to
maximise results
• Effective questioning techniques and rapport
• Sales negotiating skills and techniques
• Optimizing sales strategies
• Understanding the importance of the
customer client relationship in the sales
• Handling objections and resolving complaints
with a win/win attitude
• How your organisation is perceived by the

  • Introduction
  • Qualities of good sales personnel
  • Questioning techniques
  • Opening questions
  • Questions to establish a need
  • Committal & tie downs
  • Benefit selling
  • Closing the sale
  • Recognising buying signals
  • Maximising each sales opportunity
  • Handling objections
  • Positive language - the power of a good attitude
  • Building customer loyalty, projecting a professional image, building rapport, voice presentation skills
  • Understanding the power of the phone and how to use it to influence customers
  • Dealing with difficult customers
  • Handling complaints and angry customers